#19 - Kristjan Raude: Outsourcing Content Creation

I have spoken with Kristjan Raude about outsourcing content creation like articles, blog posts, video and what you should do to select the right partners to help you on that. He also spoke about the fact that content marketing is about talking to your audience and clients, not necessarily talking to your peers. Such an important lesson! In the end he shared a horror story about choosing the wrong marketing automation tool and I went on a rant!

Video

Audio Only

Long Recap

Transcription

Short Recap

Kristjan Raude runs a Digital Marketing Agency in Estonia (Eastern Europe).

Timeline

01:27 On the relevancy of Outsourcing
02:30 What is Outsourced
03:29 The client base
04:14 The Outsourcing sources
07:04 On finding local Outsourcing offering
08:21 How to evaluate a good copy writer
10:10 On evaluating writing quality
10:53 When the content is in another foreign language
15:14 On breaking client’s misconceptions
16:40 Outsourcing - the common problems
20:43 Content scheduling
22:06 About Video content
26:44 The Horror Story
33:36 Core message

Key Points

"Choosing the right Technology Partner is also a sort of Outsourcing. "

"To produce content about a client you need to get to know the Business. "

"Carefully choose your Marketing Automation and CRM platform for it requires a huge investment effort"

"Try to outsource what is likely to become a commodity"

Links Mentioned

Guest

I'm an Outsourcerer. I'm a DNN Geek. I help people with their sites @ DeskPal. I'm a #Pomodoro practitioner. I'm a husband and a father of 2 beautiful girls.