#20 - LaTonja King: Online Business Management

I have spoken with LaTonja King about how an Online Business Manager (OBM) can help you to grow your business. She mentioned that she has decided to focus on having woman as clients and why she decided that. She talked about a strategy to hire people via Facebook Groups. She has also shared a horror story about communication with a client going bad and the lessons she learned from that.

Video

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Long Recap

Transcription

Short Recap

Based in Atlanta - Georgia, LaTonja King heads an Online Business Managers Agency (OBM) which supports companies in fine tuning their business towards growth and profitability addressing topics like Market Strategy, Operational Processes and other, by resorting to a pool of several skill as needed in each case, from Finance expertise to Marketing, Social Media and many other.

Timeline

02:37 OBM
03:26 The tasks performed by an OBM
04:32 On HOW TO
08:18 A strategic approach
09:04 A concrete example
11:23 The Team
12:20 Geography
13:03 The process of testing potential team members
14:19 Red Flags when choosing an Outsourcer
15:15 On assuring everyone is “on the same page”
17:54 The hiring process
19:48 Why so many women as clients?
21:02 Good client/ bad client
21:47 Trial period for clients
22:27 Client Red Flags
25:07 The Horror Story
32:06 On lessons learned
34:14 Where to find info on OBMs
35:40 Core message

Key Points

"Communication is Key for Team awareness and motivation"

"Always make sure to identify and have involved all decision makers"

"Only take a client who’s “non-negotiables” are aligned with yours"

"You only do business with who you like"

Links Mentioned

Trello - Project Management
Asana - Work Registry and tracking
Slack - Real-time messaging

Guest

LaTonja King – Founder and CEO@ LK Executives
On Facebook
On Twitter
On Instagram
Email here
OBM Group
Virtual Newbies

I'm an Outsourcerer. I'm a DNN Geek. I help people with their sites @ DeskPal. I'm a #Pomodoro practitioner. I'm a husband and a father of 2 beautiful girls.