#23 - Armin Tüll: Outsourcing Paid Media

I have spoken with Armin Tüll about the ins and outs of Paid Media Advertising on Google and Facebook. We have spoken about what's hot right now in terms of ad strategies to get the best ROI. He shared the 2 keys to selecting a great media agency to work with and he mentioned that Results & Communication are the essential aspects to have a successful relationship with an outsourced paid media partner.

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Transcription

Short Recap

Paid Media is a powerful way to reach your prospects and clients in advertising terms, yet it needs to be within full Marketing context as well as focused on your specific goals and market strategy, which is in turn empowered by assertive and timely communication. A very interesting conversation with a long term established, successful and expert Digital Marketer from Eastern Europe.

Timeline

01:27 What is “Paid Media”
02:18 The Client Base
03:40 On “challenging clients”
05:38 On client interaction
07:34 Ensuring 3rd party assertive requirements gathering
09:12 On Portfolio and Strategic approaches
12:16 On current Social Media ROI
16:44 Is Facebook more affordable?
19:34 On Paid Media client company profiles
21:26 On telling the client that “Paid Media is not for them”
23:46 How to evaluate a Paid Media services provider
28:32 The Horror Story
32:00 On starting a Paid Media consulting service
34:32 On what is Hot in Paid Media right now
37:14 The chat bots and messaging universe
38:15 Core message

Key Points

"Poor communication and expectations setting leads to loosing clients"

"Better to be pessimistic to begin with than just to assume client expectations will be met"

"Split testing is vital to choose the message that provides better ROI"

"Success equals matching the message with client’s expectations"

Links Mentioned

Guest

Armin Tull– The founder of Altermedia
Email here
On Linkedin
On Facebook
On Twitter

I'm an Outsourcerer. I'm a DNN Geek. I help people with their sites @ DeskPal. I'm a #Pomodoro practitioner. I'm a husband and a father of 2 beautiful girls.