#27 - Venkat Nagaswamy: Account Based Marketing & AI

I had an awesome conversation with Venkat Nagaswamy about what Account Based Marketing is and how AI can help to scale ABM initiatives. He also mentioned that one of the key aspects of a successful ABM strategy is content that speaks to the right targeted audience. Lastly he talked about the fact that AI is a bigger change than anything else we have seen before, and we are just getting started.

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This was a very enlightening conversation with Venkat Nagaswamy, founder of MarianaIQ.com (an AI Powered Account Based Marketing Platform). Venkat’s feedback on the leverage potential that AI represents towards making easy currently high effort demanding/ time-consuming activities (like Account Based Marketing), mirrors a colossal breakthrough concerning both assertive lead generation as well as time to market, therefore bearing a tremendous potential towards raising companies’ competitive edge. Definitely a glimpse at the huge potential of this AI’ brand new world.

Timeline

01:41 What is ABM
05:25 On AI in action
05:57 On the typical client profile
08:59 On scaling such initiatives
10:24 Proven leverage points
10:52 About Outsourcing
15:02 AI evolution
15:54 The Birth of MarianaIQ
18:09 On market potential
21:55 ABM initiative key factors
26:57 Matching Mariana’s portfolio towards the Key success factors
28:34 Mariana’s client profile
25:47 Final message
32:12 On the potential towards marketing agencies
33:19 On using the service in-house
34:45 Success Story
39:14 Main challenges on getting started
41:33 Final message

Key Points

"Effective marketing teases the target prospect through the value it will add to him/ her. "

"The next 20 or 30 years will be dominated by AI, so everyone needs to understand it. "

Links Mentioned

ZenDesk

The book – The Master Algorithm, by Pedro Domingos

How the Quest for the Ultimate Learning Machine Will Remake Our World

Guest

Venkat Nagaswamy– Founder and CEO at MarianaIQ
Email Venkat
On Linkedin
On Twitter

I'm an Outsourcerer. I'm a DNN Geek. I help people with their sites @ DeskPal. I'm a #Pomodoro practitioner. I'm a husband and a father of 2 beautiful girls.