#28 - Susan Mershon: The Techie Mentor & VA Training
#28 - Susan Mershon: The Techie Mentor & VA Training

I have spoken with the passionate Susan Mershon about the fact that being a proactive person is what makes the difference between an average Virtual Assistant and a Superstart VA. She talked about the most common pitfalls that professionals face when starting their new VA businesses and how to overcome them. She also says that the employee mindset is one of the biggest challenges faced by new VAs.


Audio Only

Short Recap

Susan runs a training and coaching company that supports VAs becoming more knowledgeable and efficient at their activity. This has been a very pleasant and helpful conversation with loads of hints and advice as well as references. Really helpful if you are a VA, wish to become or even need to hire one. Loads of useful information.


  • 01:38 Susan VA self-experience
  • 04:45 On backlog contribution
  • 07:14 Going Solo
  • 10:01 Going Training Business
  • 13:05 On breaking through initial mind blockades
  • 14:54 Mandatory base trades
  • 18:10 On promoting proactiveness
  • 21:30 The differentiating factor
  • 23:18 On teaching proactiveness
  • 27:39 The Pitfalls
  • 34:07 The learning curve
  • 37:02 The Horror Story
  • 41:17 The “Toolbelt”
  • 45:52 On the “Platforms”
  • 49:19 Final message

Key Points

"Anger can be a strong motivator. "

"Given the time and dedication, anyone can learn anything. "

"Most times missing proactiveness derives from past context realities. "

"As a freelancer, you may not accept a client that does not please you. "

Links Mentioned

  • Teamwork - is a task management system that is similar to MS Project.
  • Dropbox - online file hosting and sharing.
  • WordPress - easily create your website or blog.
  • Simplero - easily create powerful infoproducts.
  • GotoWebinar - webinar and online conferencing.
  • Camtasia - Video recording.
  • Skype - instant messaging, online text message and video chat services.
  • Infusionsoft - e-mail marketing and sales platform for small businesses.
  • ConvertKit - automation and email marketing tools.
  • MailChimp - marketing automation platform and an email marketing service.
  • ActiveCampaign - Email Marketing and CRM automation.
  • ClickFunnels - Marketing funnels.
  • Zirtual - virtual assistant services provider.
  • Upwork - global freelancing platform.
  • Fiverr - freelance services marketplace.
  • LinkedIn - business- and employment-oriented social networking service.


I'm an Outsourcerer. I'm a DNN Geek. I help people with their sites @ DeskPal. I'm a #Pomodoro practitioner. I'm a husband and a father of 2 beautiful girls.

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Aderson Oliveira
Aderson Oliveira