#32 - Anfernee Chansamooth / Outsourced CMO

I had a great conversation with Anfernee Chansamooth - He is the founder of Simple Creative Marketing which is a company that provides an Outsourced CMO service for time constrained Business Owners. At the beginning he shared the story about how he moved from a 9 to 5 corporate job to doing his own business. Hint: It involves brain surgery! He went on to explain what a Virtual CMO does and how to select one. He also said that outsourcing is great but you really need to get clear on what your expectations are so everyone involved is on the same page.

Video

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Long Recap

Transcription

Short Recap

CEOs do not have the time to focus on every operational or even strategic topic, therefore, it is becoming more trendy to Outsource roles like the CFO or the CMO. Outsourcing CMO expertise allows companies to have proper marketing support up to the extent of their need at a fraction of the cost of doing it internally.

Timeline

02:03 Added value for clients
06:19 The birth of “Simple Creative Marketing”
13:45 Why an Outsourced CMO
19:58 Planning or hands on role
24:18 On Facebook and Social Media
25:28 On client geographical distribution
28:02 The typical work week
32:24 On Scaling the Service Model
34:30 On how to choose a virtual CMO
40:30 The Horror Story
47:15 Final message

Key Points

"CMO Outsourcing derives from two main orders of reason: Time and Money"

"Meetings must be kept to the minimum necessary timeframe"

"Outsourcing is mostly about setting and meeting expectations"

Links Mentioned

Guest

Anfernee Chansamooth – Founder of Simple Creative Marketing
On Linkedin
On Twitter
On Facebook
Facebook Group

I'm an Outsourcerer. I'm a DNN Geek. I help people with their sites @ DeskPal. I'm a #Pomodoro practitioner. I'm a husband and a father of 2 beautiful girls.