#12 - Rob Thomas: Outsourcing Marketing Automation

I have spoken with Rob Thomas about Outsourcing Marketing Automation and the fact that businesses spend a lot of time choosing "the right software" for Marketing Automation and not enough time planning, developing content and creating campaigns.

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Transcription

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Great conversation with WSI-eMarketing CEO Rob Thomas about Outsourcing Marketing Automation; the time companies usually spend on the selection of software tools versus dedicated timeframe to internally align the Sales and Marketing message while creating campaigns, developing content and planning. Plus, how to select the best fit Marketing Outsourcing partner and the relevancy of involving all stakeholders in the process (Sales; Marketing and Customer Service) having them on the same page.

Timeline

01:46 Marketing Automation, what is it?
07:56 On assertive communication
11:48 Available Market Automation Toolset
16:43 The learning curve
20:42 The leverage that an Outsourcing partner represents.
25:22 The challenges of dealing with a new client
30:38 The Horror Story
35:50 On ROI
39:56 Selecting the right Marketing Automation partner
42:58 How much is the right amount to pay
46:04 Selecting the right partner while an Outsourcing client
42:58 What else comes to mind?

Key Points

"Not an expert, I just probably know a little more about Marketing Automation than the person standing next to me "

"Marketing Automation enables not yet prospects (“suspects”) to evolve from get acquainted with the brand to considering it "

"Market Automation can keep the CEO happy as well as Sales, because a 2 or 3-person Marketing Department is able to generate Hot Leads "

"When choosing a platform one key thing to evaluate is the contract model (monthly fee; annual; other) "

"Sometimes success gives you problems "

Links Mentioned

Act-On - Marketing Automation Software
Draw.io - Flow Charting Tool
e-marketing Blog - 11 Questions To Ask When Hiring A Marketing Agency
Eloqua- Marketing Automation Software bought by Oracle
Influitive - Marketing Automation Software
Hubspot - a developer and marketer of software products for inbound marketing and sales
Dedicated Marketing Automation Website
How to choose a suitable marketing automation platform
Marketo - Marketing Automation Software
Marketing Automation Platform Comparison Tool
MindMap - Mind Mapping tool
SalesForce Markeitng Cloud
SharpSpring - Marketing Automation Software

Guest

I'm an Outsourcerer. I'm a DNN Geek. I help people with their sites @ DeskPal. I'm a #Pomodoro practitioner. I'm a husband and a father of 2 beautiful girls.