#36 - Jen Shea / Outsourcing Branding

I have spoken with Jen Shea. She's the Owner of Bohemian Branding where she works with clients to create their Brand and Online presence. We have discussed about what branding is and what process she uses to help her clients define the identity of their businesses. Branding goes way beyond and above logos and colors. That is part but not the only one. Defining a niche and customer avatar is also an integral part. She was also very open by sharing a client horror story with me. Have a listen to learn the nuances of branding!

Video

Audio Only

Long Recap

Transcription

Short Recap

Branding does not only address the imagery component like Logos but also focusing on potential target clients. Bohemian Branding focuses on understanding the client’s portfolio and inherent value proposition and based on that supporting the client in both developing and/ or fine-tuning it's Branding as well as finding best-fit prospects towards who the client offering may prove most beneficial.

Timeline

01:43 Introduction to Bohemian Branding
03:10 What is Branding all about
05:49 Profiling the AVATAR
07:28 On generic approaches
10:24 Branding common mistakes
12:10 Bohemian Branding ideal client
10:46 Finding out the AVATAR
17:08 On specific provided added value
22:27 On helping to establish the Brand
26:19 On client profiles
26:13 The Horror Story
29:26 Lessons learned
37:10 Adding value to clients
31:20 The Toolkit
33:16 Final message

Key Points

"Communication is vital for establishing mutually profitable interactions. "

"Connect and invest in prospects with who you are able to clearly and assertively communicate. "

Links Mentioned

Asana - online teamwork tracking tool.
Skype - online audio and video communication tool.
Adobe Illustrator - vectoring web design software.
WordPress - user friendly intuitive website and blog building tool.

Guest

I'm an Outsourcerer. I'm a DNN Geek. I help people with their sites @ DeskPal. I'm a #Pomodoro practitioner. I'm a husband and a father of 2 beautiful girls.